
Your one-of-a-kind Retail Excellence Training
Welcome
… to my world of retail training
where joyful sales advisors host joyful guests
to create a place of memorable unique experiences.
My approach
Motto
“Joyful Selling”
Vision
“Aim for return on experience (ROX) to achieve return on investment (ROI).”
Belief
“Selling is the outcome of one’s pursuit of excellence, not the goal. It’s about making the guest want to buy from you.”
Method
“Training to inspire collective-thinking in the classroom. Coaching to transform behaviours on the shop floor.”
Elevate
your in-store experience
with a unique approach

My Retail Excellence workshops

For Retail Ambassadors
Selling better, Selling ‘joy’
Building lasting guests’ relationships

For Retail Managers
Becoming an inspiring ‘manager-coach’
Resolving conflicts / Developing career

For Retail Trainers
Coaching advisors on the shop floor
References


















Joyful success stories
About
Hélène Salvini Fujita
Your Retail Excellence Coach

❀ 20+ years of experience in the luxury & premium retail industry
❀ 10+ years as a Retail Excellence Coach
❀ Half-Japanese, half French-Italian
❀ From Paris & Tokyo,
Current home in Geneva, Switzerland
❀ Trilingual in French, Japanese and English
(and a sprinkle of Mandarin Chinese & German)
❀ Passionate about fashion, beauty & all that shines!
❀ Obsessed with customer service
❀ Shopping… if not mystery-shopping!
For more details, please visit my LinkedIn profile
My Values
Empathy
I chose this self-proclaimed profession because I believe my societal contribution lies in keeping brick-and-mortar alive as a place of human connection. I care deeply about enhancing retail individuals’ sense of fulfilment & pride towards their work of service. My mission is to foster a “joyful selling” mindset leading to the selling of joy.
Generosity
Selfless acts of kindness: such is the spirit of “Omotenashi” which stands as the backbone of my unique approach. Throughout my workshops, managers & advisors alike witness how the repeated practice of this mindset can yield a limitless ‘win-win’ circle of gratitude.
Discipline
Japanese work ethics have taught me the unmatched resilience of discipline, the same way Theatre acting has trained me in ‘showing up as my best self’ no matter the internal or external adversities. It is a value I put forth in my coaching sessions, ensuring participants understand the power of intentional rituals, seeking excellence in all of what they do.
Elegance
In a world where perception of luxury & sophistication continuously evolve, I thrive to promote the ‘elegance of the heart’: a ‘savoir-être’ (way of being) referring to key relational skills, in order to embrace one’s role as both ambassador for the brand as well as personal confidant to the guest.